Building an Effective Presence Across Africa

Who it is for

Universities and colleges seeking direct, high-quality access to prospective students, parents, and counsellors in African markets.

Why it matters

Recruitment events remain the most credible way to build trust with parents, schools, and prospective students in African markets.

What we provide

• Africa Study Abroad Fair participation in Lagos and Abuja
• Bespoke single-institution events and information sessions
• Logistics, venue, audience curation, and on-the-ground coordination
• Pre-event marketing, registration management, and follow-up support

Example use cases

• — Flagship recruitment fair appearance with hundreds of registered attendees
• — Counsellor breakfast and university showcase in Lagos
• — Joint sector event with established network partners

Who it is for

Institutions that want to move beyond one-off visibility and build sustained presence inside school and counsellor communities.

Why it matters

Counsellors and senior school leaders shape destination preferences early. Trusted relationships convert into qualified, well-informed applicants.

What we provide

• Curated school visit itineraries across key cities
• Counsellor briefings, CPD sessions, and roundtables
• Long-term relationship stewardship on behalf of institutions
• Parent and student information sessions

Example use cases

• — Multi-school engagement tour across Lagos and Abuja
• — Quarterly counsellor briefing series
• — Senior leadership roundtable with international school heads

Who it is for

International offices and senior leadership building or revising their Africa recruitment strategy.

Why it matters

Africa is not one market. Strategic clarity prevents wasted spend on the wrong channels, audiences, and timing.

What we provide

• Country and city level market briefings
• Competitive landscape and positioning analysis
• Audience, channel, and pricing reality checks
• Phased market entry roadmaps

Example use cases

• — Nigeria market entry brief for a UK institution
• — Comparative review of Lagos, Abuja, and Port Harcourt
• — Audience and channel audit ahead of a campaign launch

Who it is for

Visiting recruitment teams who need a high-value, well-scheduled programme on the ground.

Why it matters

A well-curated week of school visits compounds in value long after the team has flown home.

What we provide

• Tailored school selection based on profile fit
• Full itinerary planning, transport, and host coordination
• Local staff support during visits
• Post-visit reporting and follow-up actions

Example use cases

• — 5-day Lagos itinerary across 14 schools
• — Combined visit and parent evening programme
• — Visiting team support for an international delegation

Who it is for

Institutions wanting consistent year-round visibility between physical engagements.

Why it matters

Digital builds awareness and primes the audience. Local channels and creators outperform generic global campaigns.

What we provide

• Paid social and search campaigns optimised for African markets
• Influencer and education media partnerships
• Editorial features in trusted local outlets
• Campaign analytics and reporting

Example use cases

• — Multi-platform awareness campaign across Nigeria
• — Editorial feature placement in national outlets
• — Creator-led parent and student content series

Who it is for

Universities ready to commit to sustained local presence without setting up their own office.

Why it matters

Local presence signals seriousness. It also makes every other recruitment activity work harder.

What we provide

• Dedicated or shared in-market representatives
• Office and meeting space in Lagos
• Application support, document handling, and compliant referrals
• Year-round engagement calendar management

Example use cases

• — Shared representative covering multiple institutions
• — Lagos-based application support office
• — On-call response for parent and student enquiries